Wake Up Business - You Might Be Missing the Opportunity

So another article came out today that highlights the opportunities of designing technologies for women, this time older women. 39% of female Smartphone users over 55 years old have downloaded an app, with games being the most popular. This is based on a survey population from the UK. This article on Women in Technology (UK) referenced a survey hosted by a company called Lady Geek - what a find. Here's a company whose values absolutely align with my own. Their goal is to help businesses sell technology to women - yes, yes let's do it, AND make sure its not just a sell strategy, that they're actually going to provide us with some substance. They point out that more than a third of the female population is over 55, and companies should be serving them (and taking advantage of this business opportunity). I will be monitoring their posts more in future.