How did I let this one get by me? In February Barbie announced a new career for their glam girl - Computer Engineer. Apparently they had put up a poll on their website (barbie.com -- only click here if you can tolerate 'pink') and the first choice was Anchor woman, but then the votes started to pour in from adults that it should be Computer Engineer. There was a viral campaign created by some female computer engineers, who decided rather than rebelling against the girlie-ness of Barbie, to embrace it with an attitude of 'go where the impressionable girls may be'.Gotta love the description of the binary print fabric for her top that spells Barbie, and trendy geek glasses and a blue-tooth ear piece. Also worth mentioning that in the WSJ article, they reference that in the early 1990's that one Barbie doll, uttered the phrase, 'Math class is tough', which was duly removed from her canned phrases after significant complaint.
So will Computer Engineer Barbie take off and improve those numbers of females in computer science? Time will tell.
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